Keeping it real in business...

Bremer Bay, Western Australia

I doubt many things I see online.

With AI, CG, and deep fakes proliferating, anything fringy, radical, or provocative needs to be taken with a grain of salt, in my humble opinion.

It's super easy to be drawn in and triggered on any number of topics.

Maintain a degree of scepticism; look behind the veil; and proactively search for contrarian viewpoints to ensure you're not locked in your own echo chamber...

Physical activity, family, friends, surfing, hobbies, phone calls, and real face-to-face interactions with customers, prospects, and your network have always been valuable: and are more important now, than ever.

Focus on 'real', 'quality', and 'value'.

Don't abandon technology - it's amazing, useful, and entertaining - but real relationships; real communication; and real interactions are hugely valuable and are worth retaining as part of your approach to business and life.

Cheers, Garrick

Reach me at garrick@garrickjackson.com

Positivity in business...

Geographe Bay, Western Australia

In business, positivity and optimism are infectious.

Those who are positive and optimistic, even when faced with challenges and things outside of their control, almost always perform better than those who take a 'glass half empty' view.

Teams are energised, and problems are proactively and rigorously tackled and solved.

It's easy to gravitate towards negativity - we're all human - and problems across business are plentiful, but if you consciously pursue a positive approach, the benefits are evident.

Cheers, Garrick

Reach me at garrick@garrickjackson.com

Communication around mission is key...

Telos Islands, Indonesia

Businesses have lots of moving parts.

You may have sales, product design, purchasing, pricing, finance, administration, engineering, production, marketing, human resources, legal, IP, and the list goes on…

Communication between, across, above and below these departments or functions is critical to ensure the overarching mission is achieved.

There are many thoughts and opinions on the most effective communication methods and styles, however, that’s a discussion for another day…

Today I just wanted to touch on the concept of communication…

A common issue across organisations is a lack of communication between leaders and their staff and teams.

Leaders often assume their teams have implicit knowledge of what is going on, however daily operations and effectiveness show that this is not the case.

In the absence of clear communication, staff will inevitably make up their own version of reality, and in their defence, this is a logical and rational course of action to take.

The problem is, this version of reality is unlikely to align with what the business owner or leader specifically wants, or had intended.

The result is misalignment, frustration, and substandard performance across the business.

When a team or staff members don’t understand the mission or vision, the responsibility for this lies at the feet of the leader.

Communicate with your people often and clearly.

Check-in regularly to ensure they understand the mission.

Look for cues that indicate a lack of understanding or comprehension, and proactively intervene and realign what’s going on.

Be prepared to repeat yourself on occasions, or change your approach depending upon your audience.

Communication is an ongoing process that has no end. Relaying and communicating your ‘Leaders Intent’, will be a function requiring your attention until you are no longer a leader.

Don’t see it as a chore or wonder; “why don’t my people understand”; see it as an opportunity to engage with your team, help them to develop and achieve, and enjoy the journey.

Cheers, Garrick

Reach me at garrick@garrickjackson.com

Maintaining balance between business & life...

Canal Rocks, Western Australia

As a business owner, it's easy to sacrifice things of personal importance as you put time, effort, and resources into growing and running your business.

I often come across founders and owners who had passions such as mountain biking, surfing, going to the gym, camping, fishing, or attending events with family and children, that no longer engage in these passions or activities.

Business can be all-consuming, and inevitably there will be periods of 100% focus to the exclusion of all else - just be wary that these periods don't turn into years...

It takes a conscious effort to ensure you carve out space for passions, family, and downtime - but it's worth the effort in the pursuit of some balance.

Cheers, Garrick

Reach me at garrick@garrickjackson.com

Focus…

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Geographe Bay, Western Australia

In a world full of distractions, focus is a behaviour that is extremely hard to maintain for many people.

Focus is a rare commodity; with a million well-crafted distractions being thrust at you every day; every hour; every second.

When we come across someone who is focussed it is noticeable – they have a different presence about them.

Inevitably they are successful in one or more aspects of life – be it family, business, sport, or another interest.

In terms of your business or job, focus can yield some amazing outcomes – from focus comes change – and the change driven by focus is almost always for the better.

If we focus on customer service, we will see how we are currently serving our customers; including any shortcomings; and put changes in place to improve.

If we focus on inventory we’ll see that dead or ageing stock that’s weighing down our business, and take actions to improve our stock and cash situation.

If we focus on our accounts, particularly the monies owed to us, we’ll inevitably pick up the phone, to collect those outstanding monies, reduce our debtors and minimise bad debts in the future.

As we all know (if we think about it and are honest with ourselves), our ability to focus is sabotaged by all sorts of factors, both internal and external.

Social media, e-newsletters, emails, texts, that person standing in the doorway - all demand our attention and drag us this way or that if we let them.

Focus and discipline often go hand in hand.

Take 5 minutes to list 3 items you need to get done – be it family; business; or something for you.

Pick one item and focus on it today – by tonight you will have either nailed it; put a plan in place to nail it; or realised it’s not an issue. 

That sense of progress and achievement will be worth it, as well as the real benefits from having focused and moved forward on the particular item you identified.

Cheers, Garrick

Reach me at garrick@garrickjackson.com

Employing staff – a simple matrix approach…

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Yallingup, Western Australia

Employing staff is hugely important for your business.

Most of us have conducted interviews and then battled to recall who was who from the meetings held throughout the day. 

It’s also common to suffer from the ‘recency effect’ – whoever we met last receives preferential treatment in our minds when comparing them to other candidates.

The interview we did at 8.30am is now a distant memory; and the interview we just completed was the best candidate by far!

This can happen even if we take detailed notes; and in some cases; these detailed notes can actually muddy our judgement more.

Employ the right staff and your customers will be happy and your profits will head in the right direction.   Get it wrong, and everyone suffers – your customers, your business, your sanity - and the badly placed employee.

Many business owners are bluffed by glowing resumes and letters of recommendation – don’t be one of these.  I find the old saying, “you can teach skills but not attitude”, holds true time after time, so recruit on attitude and you’ll be giving yourself the best chance of success.

Any potential employee comes to you with a set of characteristics – history, experience, training, skills, thoughts, beliefs, attitudes and so on.

Many of the deeper personality characteristics are hardwired in childhood, so you as the potential employer 10 or 20 years later, has little chance of changing these.

I’ve found the use of a simple, matrix gives you the best chance of finding the right employee/employer fit during the recruitment process.

This is the process: 

Every role has 5-7 key defining skills, traits and attributes a candidate must have to ensure the best opportunity of a great relationship between the two parties.  Ideally these skills, traits and attributes should come from a Position Description you have for the role.

Lets take an example of a sales person that operates away from the head office location.

Think of all of the qualities you would like in this new employee and list them.   These could be industry knowledge; communication skills, attention to detail, trustworthiness, work ethic, and so on.

Think of as many as you can, and brain-dump them on a page.  Also cross check your list with the Position Description and ensure all-important items are captured.

The items you have listed will be varied – some will be easier to quantify than others. 

It’s generally easy to determine through questioning if a candidate has the right experience; however it's significantly harder to qualify if they are trustworthy, work well with others, diligent, and so on.

These are the attitude or character traits that we are trying to ensure we recruit into our business; without being blinded by what we see in resumes, character references, and application letters.

You know your business better than anyone – what would you like to see the perfect employee do; be; act and say – all day - every day?  Shoot high.

Leave your list for an hour then come back to it.

Now number your list from 1 to however many traits and attributes you have.

Once you have sense-checked your list; captured the most important points; it’s time to drop them into a basic spreadsheet or table.

When you have completed an interview with a candidate, rate that candidate on each of the key criteria you have chosen out of 5.

If you have 5 criteria, each candidate can score a maximum of 25.

Once you have completed all interviews and are approaching making a decision, put the candidates in rank order to allow you to objectively evaluate against one another.

Often you will be able to exclude the last 1-2 candidates, leaving you a choice from the top interviewees, or the option to conduct 2nd interviews.

This is the simplified version of this recruitment/evaluation method, and will satisfy most recruitment processes. 

There is an additional level of evaluation that can be added by ‘weighting’ each trait or attribute if required.

Whilst basic, this matrix approach to comparing interviewees can help you achieve the following:

1.     Identify the traits that are most important to your business

2.     Focus on these traits during the interview process

3.     Avoid the phenomenon of the ‘recency effect’ where we forget the first meetings, and unfairly favour the later ones

4.     The process of identifying traits you are looking to recruit can act as a mini-cultural check of your business

Good luck and recruit well for the benefit of everyone.

Cheers, Garrick

Reach me at garrick@garrickjackson.com